Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:
* Macroenvironment
**economy
**government
**law
**technology
**ecological
* Market Analysis and Competitor analysis
**market definition
**market size
**market segmentation
**industry structure and strategic groupings
**Porter 5 forces analysis
**supply chain
**competition and market share
**competitors' strengths and weaknesses
**market trends
* Consumer Analysis or Marketing research
**nature of the buying decision
**participants
**demographics
**psychographics
**buyer motivation and expectations
**loyalty segments

See also

* marketing
* marketing research
* marketing management
* Master of Marketing Research

List of Marketing Topics	List of Management Topics
List of Economics Topics	List of Accounting Topics
List of Finance Topics	List of Economists

Category:Marketing
Category:Marketing researchcategory:Business intelligence
Category:Management
category:Strategic management